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Brief History and Mission Statement
I chose to research Modell’s Sporting Goods because it is a long standing Sporting Goods Company, which has continued to grow over the last century. I also had the amazing opportunity to be a part of...
View ArticleStrategic Planning for Competitive Advantage
"Competitive advantage, whatever its source, ultimately can be attributed to the ownership of a valuable resource that enables the company to perform activities better or more cheaply than...
View ArticleEthics & Social Responsibilities
Modells must take care of certain responsibilities in order to succeed in today's constantly changing society and economy. These include economic responsibilities, legal responsibilities, ethical...
View ArticleCh. 6 Consumer Decision Making
Consumer decision-making Process1) problem recognition 2) information search 3) evaluation of alternatives 4) Product Choice 5) postpurchase...
View ArticleCh. 14 Marketing Channels and Retailing
Modell's hires the best qualified people to get the Marketing Channels and Retailing done right. Below is a list of specific titles held:Senior Manager of Brand & Event MarketingCommunity Marketing...
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Ch. 16 - Advertising, Public Relations and Sales Promotion
Modells Advertising techniques:RadioT.V.Banners (outdoor media) Public Relations:Press relations- Mitchel Modell is very hands on in engaging in proactive media relations. He is very passionate about...
View ArticleCh. 17 - Personal Selling and Sales Management
Every person employed by Modells Sporting Goods plays a mayor role in the management and selling process. The sales management team consist of people who must ensure that products are being promoted...
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Ch. 10 - Product Concepts
Modell's Sporting Goods specializes in sporting goods products, such as: Everlast Soffee Wilson Nike Adidas Below is a comparison of modells inventory and of its competitors. As shown in the figure...
View ArticleCh. 18 -Social Media and Marketing
Modells Sporting Goods Social Media: Facebook- https://www.facebook.com/modells Twitter- https://twitter.com/Modells Blog- http://www.modellsblog.com/
View ArticleCh. 11 - Developing and Managing Products
Modells focuses on the needs of the customers in the communities in which they serve. This gives them a true understanding of what products they need or may want. they then survey their competitors to...
View ArticleCh. 8 - Segmenting and Targeting Markets
Modells Sporting Goods is big on Segmenting and Targeting Markets. The products and services provided to Modells Customers depends on the area in which they are located. For example: Modells in Times...
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Ch. 7 - Business Marketing
Modells Sporting Goods is a Business that Markets sporting goods products and apparel. "Modells transmits the EDI data using a VAN. A Value-added Network (VAN) is a hosted service offering that acts as...
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